Understanding the 7 WordPress Stakeholder Groups: A Complete Framework
WordPress serves a diverse ecosystem of stakeholders, each playing a crucial role in the platform's success. Understanding these groups helps us appreciate WordPress's true scale and impact.
1. End Users / Consumers (Billions)
Individuals who visit WordPress-powered websites, often without knowing the CMS behind them.
- 409+ million monthly visitors to WordPress.com alone
- 20+ billion monthly page views across WordPress platforms
2. Content Creators (50-100 Million)
Bloggers, writers, and publishers who actively create content.
- 70+ million blog posts published monthly
- 77 million comments published monthly
- Significant portion of 207 million global content creators
3. Website Owners (10-30 Million)
Individuals and organizations who own or operate WordPress sites.
- Managing 541+ million WordPress installations
- Many owners managing multiple sites
4. Developers and Technical Users (1-2 Million)
Professionals who customize, extend, or maintain WordPress.
- 59,000+ active plugins suggest thousands of developers
- 924 contributors to WordPress 6.8 core release
- 42.6% are aged 30-39, 88.8% identify as male
5. Business Ecosystem (500,000-1 Million)
Commercial entities offering WordPress-related services.
- Hosting providers from small to multinational
- Digital agencies specializing in WordPress
- Freelancers and consultants
6. Enterprise Users (50,000-100,000)
Large organizations deploying WordPress for corporate needs.
- 14.7% of top 100 websites use WordPress
- Examples: CNN, Microsoft, Bloomberg
7. Community Contributors (100,000-500,000)
Volunteers contributing to WordPress's open-source development.
- 1,236 WordCamps held across 65 countries
- Extensive volunteer efforts in translation, documentation, and support
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